In time for Halloween-How Tablets Are Like Vampires
- Written by Dan Geary
- Sunday, 20 July 2014 04:32
New data from Google shows a dramatic spike in tablet use during the evening. While not entirely surprising, it supports the theory that people break out their iPads etc. while sitting on the couch after work -- often while watching TV. So tablets are like vampires, because they come out after dark and suck away users' attention.
Pandora Targeting solid play for political campaigns
- Written by Dan Geary
- Saturday, 19 July 2014 23:37
Pandora (NYSE: P), the leading personalized radio service, today announced that political campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market areas (DMA). The new targeting capabilities provide campaign strategists a contemporary and more personal way to reach voters during the 2012 election season.
Thoughts on taming the email monster
- Written by Dan Geary
- Thursday, 17 July 2014 19:42
Let’s face it, we’ve engineered our professional lives to revolve around email as the central communication tool. I receive upwards of 300+ emails every single weekday. Far less on the weekends, nevertheless I wake up to a lot of email to process; and, it keeps on coming all day.
Calling all skateboarding dogs
- Written by Dan Geary
- Tuesday, 15 July 2014 21:30
By: Jason Del Rey | AdAge.com
Published: February 01, 2012
YouTube to Advertisers: You Will Pay $20 CPMs for Dog-On-Skateboard Videos and You Will Like It
Company Placing 'Bets Far and Wide' When It Comes to New 'Channels' Push
Rise of the Tablets
- Written by Dan Geary
- Thursday, 10 July 2014 21:30
The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period. The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.
These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted. In the tablet world, Amazon’s Kindle Fire and Barnes and Noble’s Nook Tablet were introduced at considerably cheaper prices than other tablets. In the e-book reader world, some versions of the Kindle and Nook and other readers fell well below $100.
