Pandora Targeting solid play for political campaigns
- Written by Dan Geary
Pandora (NYSE: P), the leading personalized radio service, today announced that political campaign strategists have the option to target voters by state, county and congressional districts, as well as metropolitan survey areas (MSA), and designated market areas (DMA). The new targeting capabilities provide campaign strategists a contemporary and more personal way to reach voters during the 2012 election season.